When it comes to certain comfort foods, your brain has been imprinted with food memories. These memories evoke what might best be described as a kind of reminiscent tasting that I call “mind-tasting.”
With mind-tasting the thought of a specific food enters your mind and you virtually begin to taste the food—in your mind! With mind-tasting, the longer you linger, the more likely it is that your good intentions will be sabotaged. Conversely, the more quickly you respond to the initial mind-tasting thoughts, the more likely you will be to avert a slip. Your best chance to interrupt any craving is to intercept destructive thoughts as early as possible, before they progress.