Life's fences can hold you back;
unless you fly over them.
Don't wait to be happy;
choose to be!
Psychology + Coaching=
Self-Coaching
If you believe you can do it;
You can!
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"Tired of struggling? Dr. Joe wants you to know, you can be your best coach!"

Anyone who insists on looking for a guru, a shrink, a coach, or a pill, to liberate themselves from struggle will ultimately fail. Why? Because no one but you can ever topple your destructive habits. When you look for someone to heal you, to take care of you, to make you better, then, like a child, you remain without the full potential power of your maturity.  It is exactly this power of personal maturity and self-trust that Self-Coaching promotes.

Much More Than Your Average Joe
#1 Amazon best selling author

He's run four New York City Marathons, hunts dinosaur bones in Wyoming, is an avid amateur astronomer, and practices yoga and meditation. Dr. Joe Luciani lives the life he wants...but it wasn't always this way. Years of struggle with anxiety and self-doubt led to a career in psychology, opening the door to a life of fulfillment.

Learn to be your BEST coach with Dr. Joe's bestselling self-coaching book series

The internationally bestselling Self-Coaching book series offers a revolutionary, new approach to alleviating life struggles. Whether you're dealing with anxiety, depression, panic, relationship difficulties, or losing weight, Self-Coaching is a proven way of achieving the life you want--the life you deserve. 

Combining powerful, cognitive psychological techniques with motivational coaching and a powerful, four-step technique called Mind-Talk, you'll learn to develop the psychological muscle necessary to overcome the knee-jerk habits of insecurity that have been ruining and ruling your life. 

Why not recognize that the friction you feel is a clue that you've drifted away from your natural and spontaneous center, your capacity for genuine happiness. Self-Coaching can bring you back to where your life begins to make sense, where you begin to flow effortlessly with life rather than desperately battling it..

You will also learn how to:

  • Recognize anxiety, depression, panic, unhappiness, lack of success, fear, and relationship conflict, are merely habits--habits that can be broken.
  • Replace faulty thinking associated with insecurity with healthy, fact-based thinking and awareness
  • Coach, motivate, and train your brain to eliminate the three most common elements of all emotional struggle: doubts, fears, and negative thinking

Unlearning Anxiety & Depression: A 4-step Self-coaching Program To Reclaim Your Life

What if everything thought you knew about anxiety and depression was wrong? What if, instead of mental illnesses or emotional disorders, anxiety and depression are simply habits? You already know about habits—habits are learned and habits can be broken or—“unlearned.”This idea may surprise you, but the truth about anxiety and depression isn’t complicated. This book will teach you to unlearn your habits of anxiety and depression—and then coach yourself to do it!

"The world does NOT owe you a living!  You do!"

The Powerful Program to Beat Anxiety and Depression

The simple, untold truth about anxiety and depression is that they are habits of insecurity--and like all habits, they can be broken. In this second edition of the highly successful Self-Coaching, Dr. Joseph Luciani presents his proven approach that has worked wonders for his patients as well as readers from around the world.

"Want to make a difference in your life?
Be different."

The Five Essential Steps to Creating the Life You Want

Nobody is born insecure, angry, bored, or depressed. The fact is, happiness is our natural state and, as psychologist Dr. Joseph J. Luciani explains in this warm, witty, and empowering guide, chronic unhappiness is just a bad habit--a habit that can be broken.

"Take your life back, one thought at a time!"

The Powerful Self-Coaching Program for Permanent Weight Loss

In the pages of "Thin from Within", psychologist Joseph J. Luciani explores the emotional triggers and ingrained habits driving overindulgence, and then shares simple self-coaching techniques proven to control cravings and break the yo-yo cycle of self-sabotage.

"Tired of struggling? Unlearn bad habits."

A Self-Coaching Solution to Revive Your Love Life

Dr. Joseph Luciani explains how to put Self-Coaching to work to break these habits and make your relationship better, even if you must begin the process on your own with a reluctant partner. With clear, prescriptive advice and analysis as well as stories of Dr. Luciani's work with couples who successfully overcame bitter conflicts and developed loving committed relationships, this unique and invaluable resource is a powerful tool for anyone working through relationship issues.

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The Self-Coaching newsletter is filled with tips and advice for dealing with all of life's challenges: emotional struggle, anxiety, depression, relationship issues, as well as the psychology of weight loss and lifelong weight mastery


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