Who is Dr. Joe?

Dr. Joseph Luciani (Dr. Joe) has been a practicing clinical psychologist for more than forty years. He’s the internationally bestselling author of the Self-Coaching series of books, published in ten languages. His books are available as audio books (each read by Dr. Luciani) and e-books. His articles have been featured in numerous national magazines and newspapers, including Redbook, Cosmopolitan, O, The Oprah Magazine, USA Today, Fitness, Health, Shape, and Body and Soul. He appears regularly on national TV, radio, and online.

What is Self-Coaching?

Dr. Joe Discussing Self Coaching

Why I do what I do

Years of struggle with anxiety and self-doubt led Dr. Joe to a career in psychology with the hope of finding relief. And that relief came with his discovery that anxiety and depression, if treated as habits of insecurity rather than as mental illnesses, can be dealt with simply and directly without endlessly having to dissect the “whys” of the past.


My philosophy is simple if you want to bring joy back into your life

If, for example, you’re trying to quit smoking, you don’t have to know why you took that first cigarette—you only have to chip away at the here-and-now habit. Like smoking, all habits—even anxiety and depression—are learned, and all habits can be “un-learned.” If you want to bring joy back into your life, then you need to know what you’re doing that feeds your problems and what you can do to starve them. Self-Coaching is the answer—it’s that simple.

Whether your problem is anxiety, depression, relationship struggle, weight loss, or simply maximizing your full potential, Self-Coaching is the only psychologically based form of coaching that gets at the core of your emotional struggle. Self-Coaching uses Dr. Joe’s revolutionary technique called “mind-talk” to stop the motor of insecurity by replacing destructive, reflexive emotional fictions with truth-based factual thinking. The tools offered in Self-Coaching are all that’s necessary to work on (coach) ourselves—even when we are riddled with self-doubt and insecurity and even when part of us has already quit and given up. Anyone can learn to change insecurity into security, distrust into self-trust, depression and anxiety into a liberated life of empowerment. The choice is yours.

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The diagnosis of clinical anxiety or depressive disorders requires a physician or other qualified mental health professional. The information provided is intended for informational purposes only. Please understand that the opinions shared with you are meant to be general reference information, and are not intended as a diagnosis or substitute for counseling with your physician or other qualified mental health professional. Self-Coaching.net provides access to resources and other information as a public service. Although reasonable efforts have been made to ensure that all electronic information made available is current, complete and accurate, Joseph J. Luciani, Ph.D. (Dr. Joe) does not warrant or represent that this information is current, complete and accurate. All information is subject to change on a regular basis, without notice.Joseph J. Luciani, Ph.D., assumes no responsibility for any errors in the information provided, nor assumes any liability for any damages incurred as a consequence, directly or indirectly, of the use and application of any of the contents of the Self-Coaching.net Website.Any electronic information or inquiries that Self-Coaching.net receives from visitors shall not be considered as or treated as, confidential. The inclusion of, or linking to, other Website URLs does not imply my endorsement of, nor responsibility for, those Websites, but has been done as a convenience to my website visitors.